Don’t get tricked this Halloween – these technologies can be treatsInnovative solutions often seem scary, but once they’re brought into the light of day their true value is revealed. Amazon bolsters ad capabilities with generative AI imagesAmazon is releasing several new features designed to improve the performance of ads on its platform, including AI-based image generation. JCPenney kicks off holiday discounts Nov. 3; to offer some 2019 prices JCPenney's holiday campaign includes lots of savings opportunities — including many items offered at 2019 prices and the chance to take home a free diamond item. Google brings augmented reality try-on to mobile browsers Google is extending the reach of its augmented reality (AR)-based beauty shopping and advertising capabilities. How TikTok is becoming a mainstream holiday shopping tool A new survey shows a growing number of consumers will use TikTok as a holiday shopping resource in a variety of ways. Ulta Beauty extends retail media network with in-store kiosks Ulta Beauty is piloting its first-ever digital in-store advertising program. Holiday beauty sales extravaganza returns to Amazon Amazon is hosting the third edition of what has become its annual “Holiday Beauty Haul” promotion. Kroger to trace environmental impact of retail media network The Kroger Co. is entering a partnership to measure carbon emissions caused by its targeted CPG advertising offering. Mars continues direct-to-consumer efforts in Uber collaboration Mars Snacking is directly targeting Uber customers, just in time for Halloween. How to make your enterprise more customer-centric The goal of retail has always been to provide shoppers with the items they want, when and where they want them. How in-store shoppers use their smartphones A new survey reveals how frequently brick-and-mortar customers utilize their smartphones, and why. Instacart opens data to advertisers with new partnership Instacart is expanding its capabilities as an advertising platform by collaborating with a demand-side ad provider. First Previous 114 115 116 117 118 Next Last
