Newegg unlocks daily deals – with enough customer interest
A Newegg Commerce Inc. offering combines community and social shopping elements to provide exclusive, limited-time deals.
The online consumer electronics retailer is introducing Group Buy, a locked daily deal that requires a minimum number of customers to show interest to unlock it. The Group Buy daily deal only unlocks if enough Newegg customers click a button to join a virtual queue.
Once the undisclosed minimum number of people have joined the queue, the deal unlocks. Customers in the queue will immediately receive an email to claim the offer before the end of the following day. Shoppers who join after the deal has been unlocked can buy it immediately while supplies last.
Customers can check the Newegg homepage and dedicated daily deal page every day to find the Group Buy offer. Because of their unusually low price, the retailer expects Group Buy deals to be the best price available online anywhere during the offer.
Newegg says it created the Group Buy feature to reward customers who engage with deals on its website and app. Those in the virtual queue can click a button to share the Group Buy offer with their friends or family through social media, or by texting a link to encourage others to also join the digital queue, which moves the deal steps closer to being unlocked.
Starting at midnight PT daily, Newegg will offer a Group Buy deal. Each offer has its own undisclosed preset minimum queue amount. A progress bar and percentage alert customers how close the deal is to unlocking.
Categories Newegg will include in the offers are PC components, digital games, audio, keyboards and mice. Newegg expects to offer a Group Buy each day during the holiday sales and into the future.
“Group Buy is a way for customers to get surprising, ‘doorbuster’ quality deals that they can share and help unlock when their friends also join,” said Kidd Liu, senior director of business systems development for Newegg. “We believe that communal shopping in the digital space will become more popular, and we want Group Buy to foster the movement and be a fun and engaging activity that benefits everyone involved.”
In other customer-facing tech moves, in the past year Newegg has launched a variety of artificial intelligence (AI)-based initiatives, including features based on machine learning and ChatGPT.
Founded in 2001 and based in the City of Industry, Calif., Newegg Commerce Inc. is a global online retailer for PC hardware, consumer electronics, gaming peripherals, home appliances, automotive and consumer technology.