Poshmark leverages livestreaming to promote resale for the holidays
Poshmark is making its livestream shopping solution a centerpiece of its annual secondhand holiday shopping event.
The online resale site, which rolled out Posh Shows, a livestream shopping solution designed for fashion resale in the U.S. and Canada, in April 2023, is hosting its second annual Secondhand Sunday, which it calls the “only national holiday dedicated to supporting secondhand sellers and circular fashion during the peak holiday shopping season.”
Taking place on Sunday, Nov. 26 (during Black Friday weekend), Secondhand Sunday is focused on encouraging the purchase of pre-owned goods for holiday gifts. This year, Poshmark is launching a lineup of live shopping events, supported by Posh Shows livestream feature.
Poshmark’s lineup of Secondhand Sunday livestreams kicks off Thursday, Nov. 16, and includes the following live shopping broadcasts:
- Gifts Galore Posh Show: Unwrapping 2023 Holiday Trends: On Thursday, Nov. 16, Poshmark is hosting a Posh Show featuring its trend and live shopping experts to unveil a guide to secondhand holiday shopping that will allow shoppers to bid on items that will be auctioned at low starting prices. All proceeds from the show will go to non-profit Veritree to fund environmental sustainability restoration projects.
- Upcycling Posh Shows with ShopGoodwill.com: Poshmark is teaming up with ShopGoodwill.com, the e-commerce auction platform created and operated by nonprofit Goodwill, with live shopping broadcasts on Nov. 19 and 26 as creators demonstrate how to upcycle one-of-a-kind items purchased from ShopGoodwill.com and sell their handmade products live. Poshmark will donate 10% of net proceeds from each show back to ShopGoodwill.com.
Lineup of live shopping events on Secondhand Sunday: Throughout the day on Nov. 26, shoppers can tune into real-time, virtual live shopping events highlighting popular gifting categories. For every purchase made during a Posh Show on Secondhand Sunday, Poshmark will contribute an additional $1 to its partnership with Veritree to fund tree planting projects in the U.S. and Canada, up to $10,000.
“When we introduced Secondhand Sunday last year, our goal was to not just create a moment, but a movement encouraging people to think differently about shopping secondhand during the holidays,” said Manish Chandra, founder and CEO of Poshmark. “More people than ever turned to secondhand gifting, and this year, we are combining the impact of shopping secondhand with the magic and human connection of shopping live, creating an entirely new Secondhand Sunday experience for our community. Posh Shows has transformed the shopping experience on Poshmark, with shoppers spending over 70 million minutes watching Posh Shows last month alone, and we’re excited to bring that addictive, fun live experience to holiday shoppers this year. ”