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Study: Easter shift hurts April retail sales
San Jose, Calif. – The shift of the Easter shopping season to March 2015 from April 2014 (Easter fell on April 5, 2015, the first day of fiscal April) had a substantial negative impact on year-over-year retail sales results. According to the RetailNext Retail Performance Pulse, sales dropped 12.5% compared to the same month a year earlier, while sales per shopper (SPS) actually increased 2.4%.

