Coop Denmark to install Displaydata ESLs

Albertslund, Denmark -- Kvickly Supermarkets, part of Danish grocery retailer Coop Denmark, will implement Displaydata’s Chroma electronic shelf labers (ESLs) across 29 of its store locations. Coop Denmark, in partnership with Displaydata’s partner Delfi Technologies, has already implemented ESLs in more than 300 of its stores, including brands: Kvickly, SuperBrugsen, Dagli’ Brugsen and Irma.



With this latest rollout, Kvickly stores will complete its installation of ESLs, as well as being the first-ever rollout of Displaydata’s three-color Chroma ESLs within Europe. Displaydata’s Chroma ESLs support three colors - black, red and “paper-white,” and are available in a range of sizes.



“This is an exciting time for Displaydata as we look forward to Coop Denmark’s Kvickly Supermarkets implementing our three-color ESLs, our first Chroma rollout within Europe,” said Martin Smethurst, senior VP, global sales and marketing, Displaydata. “There continues to be an acceleration in interest from retailers wishing to amplify the in-store shopping experience and electronic shelf labels are the ideal technology platform for this.”