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Macy’s new Macy’s Backstage off-price format to open four pilot stores in fall
Cincinnati -- Macy’s will debut its off-price business in fall 2014, opening four stores in metro New York City. The new business, one of the department store giant’s major growth initiatives, will be called Macy’s Backstage.
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Brookshire Grocery makes marketing personal with SAP
Tyler, Texas – Millennials are gaining buying power, and a substantial shift to Millennials in the retail marketplace will occur by 2020. For 152-store supermarket retailer Brookshire Grocery Co., the time to start reacting to this developing change is now.
“We needed to figure out how to market to this customer base and make it relevant to them,” said John D’Anna, senior VP and CIO of Brookshire Grocery.

