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Study: Site experience makes Amazon first with consumers in product search
A high-quality site experience makes Amazon the place where more than half (55%) of consumers go to first for products online. That’s according to the second annual “State of Amazon” study from personalization platform company BloomReach, which found that search engines and retailers lost almost equal ground with consumers, 28% and 16% respectively, while Amazon increased its share by 11% over last year. Fifty-three percent felt Amazon had the best site experience overall. -
Online sales to hit major milestone this holiday season
According to eMarketer’s holiday sales preview forecast, ecommerce will surpass 10% of total U.S. holiday retail sales for the first time this year. Total retail sales will increase 3.3% over the same period last year, to $884.50 billion, according to the report. Holiday retail ecommerce sales will jump to $94.71 billion, representing 10.7% of total holiday retail sales.

