Best Buy to push products from startups

Best Buy hopes to enhance its appeal to customers with innovative products from startups.



The consumer electronics giant has launched a program, called Ignite, that will include dedicated store space for products and services from startups, and a new section on the Best Buy web site where customers can browse, learn about, and purchase the newest products from startups.



In addition, it includes a partnership with PCH, a product innovation company that works closely with startups to help get their products into consumers’ hands, faster and at a lower cost.



A curated selction of products are already on display in an Ignite space in Best Buy’s new store in Mountain Valley, Calif. The space showcases a selection of crowd-funded gadgets from startups, including the Tangram smart rope and RoBo 3D printer. It also features wearable technology from Under Armour, and audio products frombrands Muzik and Bragi.



Later this fall, customers will be able to visit a new Best Buy Ignite page on BestBuy.com to browse, learn about, and shop for new products from some of the most innovative startups. The new section will include a variety of gadgets, including many of those currently featured in the Best Buy store in Silicon Valley.



The online Ignite page will debut on Best Buy’s web site later this fall. The new section will include a variety of gadgets, including many of those currently featured in the Best Buy store in Silicon Valley.