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Energizing in-store ops
The omnichannel retailing model is forcing brands to bridge the gap between physical and digital retailing. Add in the power of the Internet of Things, and this business transformation is finally within reach. From beacons that send out personalized promotions to frequent shoppers, to smart mirrors that allow customers to virtually “try on” clothing, IoT technologies are transforming the store experience.
If digitally savvy shoppers have taught retailers anything it’s that a traditional shopping experience isn’t enough to drive loyalty.
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Tapping into the restaurant playbook
To create meaningful experiences, retailers should take a page from the menu
At the Converse store on the Third Street Promenade in Santa Monica, “customization maestros” help sneaker fans manufacture their dream shoe.
Shoppers, browsing the featured iPads, choose among 150 graphics, including those created by local artists. There is a wide selection of grommets, patches and lettering, along with swap-out drawstrings of various designs and color.
