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Omnichannel

  • Report: Seamless shopping, mobile commerce are top online priorities

    Providing shoppers with a consistent brand experience across channels is retailers’ top digital priority.   That’s according to a survey from Boston Retail Partners (BRP), in which 56% of surveyed retailers said they were focused on a consistent brand experience across channels as a top digital priority, followed by improving the mobile shopping experience (46%) and personalization (40%).     

  • A retail journey

    IoT promises to deliver coveted seamless shopping experience, enterprise-wide visibility

    To remain relevant in an omnichannel retailing world, brands must evolve operations to satisfy the way people shop. Armed with the Internet of Things (IoT), retailers position themselves to leverage the necessary operations to engage digitally savvy customers in an ever-changing business landscape.

  • Connected homes

    IoT is making it easier for retailers to interact with consumers via connected home-based devices that allow consumers to interact with brands without launching a website or mobile app.

    The best known is Amazon Echo, a voice activated device designed with an artificial intelligence assistant app called Alexa. Dedicated sensors in the device connect the consumer’s home to their retailers of choice, allowing, via voice commands, consumers to add items to virtual shopping lists or make online purchases.

  • Online apparel retailer making move to brick-and-mortar

    ModCloth, the online apparel retailer known for its indie and vintage-inspired styles, is opening up its first permanent store.   The company will open a 4,000-sq.-ft. location in Austin, Texas, in November, Bloomberg reported. Other locations are likely to follow.  

  • Walmart to slow new store growth, invest in remodels and online

    Walmart gave a lackluster profit outlook for next year, and said it will slow new store openings as it invests in remodels and digital initiatives.

  • New looks, new formats

    With the physical store now widely acknowledged as a critical touchpoint in a customer’s omnichannel shopping journey, many retailers spent the summer opening new prototypes and formats.

    Here are three that are still generating buzz:

    Sephora

    Sephora’s new outpost on Chicago’s Michigan Avenue makes buying makeup and other beauty products an interactive experience.

  • Energizing in-store ops

    The omnichannel retailing model is forcing brands to bridge the gap between physical and digital retailing. Add in the power of the Internet of Things, and this business transformation is finally within reach. From beacons that send out personalized promotions to frequent shoppers, to smart mirrors that allow customers to virtually “try on” clothing, IoT technologies are transforming the store experience.

    If digitally savvy shoppers have taught retailers anything it’s that a traditional shopping experience isn’t enough to drive loyalty.

  • Tapping into the restaurant playbook

    To create meaningful experiences, retailers should take a page from the menu

    At the Converse store on the Third Street Promenade in Santa Monica, “customization maestros” help sneaker fans manufacture their dream shoe.

    Shoppers, browsing the featured iPads, choose among 150 graphics, including those created by local artists. There is a wide selection of grommets, patches and lettering, along with swap-out drawstrings of various designs and color.

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