Omnichannel

Target Corp. is entering the mobile payments arena.       Following similar moves by such competitors as Walmart and Kohl’s, the discounter plans to introduce mobile payment features to one or more of its own apps, according to a report by Recode.   

Albertsons appointed Narayan Iyengar as senior VP, digital marketing and e-commerce.   Iyengar will be responsible for leading all aspects of digital marketing, including loyalty programs, shopper marketing and the company’s overall digital presence, as well as Albertsons’ e-commerce business, including home delivery.   

Following its success in renovating another center in the Florida town of Jupiter, Elion Partners had embarked on a renovation of Jupiter Reserve, which will be re-christened as Pennock Square.   Plans for the 43,172-sq.-ft. center include a cosmetic makeover to a more contemporary look, new signage, and parking and landscaping upgrades.    Elion’s re-do of the nearby Fresh Market Village inspired the effort.  

Lowe's Companies’ chief marketing head Marci Grebstein has left the company after 14 months in the position.   The home improvement giant wasted no time in naming a successor, tapping Jocelyn Wong as chief marketing officer, effective immediately. Wong joined Lowe's in September 2015, and most recently served as senior VP and general merchandising manager for the seasonal business. Prior to joining Lowe's, she served as senior VP and chief marketing officer at Family Dollar.  

Eloquii, a fashion-forward online apparel retailer for women sizes 14 to 28, plans to test a physical store.   The retailer plans to open a “concept shop” in Fashion Centre at Pentagon City in Arlington, Va., Women’s Wear Daily reported. The 2,600-sq.-ft. store is scheduled to open in March.     Although only a three-month lease was signed, Eloquii executives see the store as a test to determine the potential for a brick-and-mortar strategy, the report said.

Over the last decade, the retail industry has evolved substantially. E-commerce continues to outpace brick-and-mortar strategy, dramatically changing the way consumers shop. Accommodating new consumer preferences requires brands -- from corporate executives to field managers to in-store associates -- to communicate, and regularly evaluate the in-store customer experience.   

On pace to double its online business for fiscal 2016, apparel retailer J. Lindeberg is ready to take control of its e-commerce destiny.    The company, known for its men's and women's fashion and golf apparel and accessories, recently launched in Canada, and now has its sights set on digital expansion into North and South America. At the core of this expansion is bringing its operating platform in-house.  

The trends featured at the annual NRF Convention & Expo never fail to get the tech juices flowing, and this year was no exception.    Sessions and the expo floor illustrated how retail technology has changed dramatically in a very short time. However, the event also relayed a sobering message: the industry needs to greatly evolve to keep up pace with customer expectations, and remain relevant in the long-term.