Fashion brand brings e-commerce platform in house to drive expansion

On pace to double its online business for fiscal 2016, apparel retailer J. Lindeberg is ready to take control of its e-commerce destiny.



The company, known for its men's and women's fashion and golf apparel and accessories, recently launched in Canada, and now has its sights set on digital expansion into North and South America. At the core of this expansion is bringing its operating platform in-house.



“Our success has been driven by well-executed strategies starting with a re-platform in summer of 2015,” said the company’s president of U.S. operations, Jonas Andersson.



Mr. Andersson continued, "Controlling our own destiny by bringing e-commerce in-house, hiring a director dedicated to its growth, and partnering with e-commerce solutions provider BestRetail, has been a formula for success.”



The brand now uses BestRetail’s software-as-a-service (SaaS)-based e-commerce software to drive enterprise and multi-channel integration. Armed with the platform, the retailer can simplify business processes and create a holistic strategy.



The platform will help the company use “the online channel as a catalyst to capture the Canadian market,” said David Feiner, the retailer’s acting director of e-commerce.



Looking ahead, the brand expects to increase its online revenue by more than 100% by 2018.



“We have barely scratched the surface for J. Lindeberg in the Americas, specifically online,” added Andersson. “We remain committed to fueling growth in this digital world and furthering our partnership with BestRetail.”