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Online fashion retailer to try on brick-and-mortar


Eloquii, a fashion-forward online apparel retailer for women sizes 14 to 28, plans to test a physical store.

The retailer plans to open a “concept shop” in Fashion Centre at Pentagon City in Arlington, Va., Women’s Wear Daily reported. The 2,600-sq.-ft. store is scheduled to open in March.

Although only a three-month lease was signed, Eloquii executives see the store as a test to determine the potential for a brick-and-mortar strategy, the report said.

Eloquii was launched in 2011 by The Limited, which closed the brand in 2013 as part of its strategy to focus on its core businesses. It was relaunched in 2014 by an investor group.
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