Omnichannel

Whole Foods Market has announced the first Northeast location for its streamlined and value-oriented 365 by Whole Foods Market concept.   The retailer will open a 365 store in Brooklyn, New York, in the Fort Greene neighborhood, not far from the Barclay Center. The opening date was not announced.   Whole Foods debuted the 365 format in 2016, and has opened three locations to date, in Silver Lake, Calif; Bellevue, Wash., and Lake Oswego, Oregon.  

Sears has a new strategy to help rebuild its brand and drive profitability: artificial intelligence.    Eyeing relationships with its Sears Automotive customers, the embattled retailer is piloting its “Digital Tire Journey,” a web app that relies on IBM Watson to help shoppers buy tires. Unlike typical ecommerce websites that often rely on a drop-down menu of pre-selected tire terms, Sears’ artificial intelligence-based web app delves into the driving and lifestyle preferences of shoppers.  

Retailers’ mobile engagement initiatives are headed in the right direction, but shoppers are still dissatisfied.   According to DMI’s second annual “Mobile In-Store Experience Rankings” report, which assessed mobile experiences among 120 retailers, in-store mobility influences where 74% of the general population and 88% of “mobile reliants” shop.   

More North American shoppers will have access to Alipay.   Through a partnership with leading luxury travel retailer DFS Group, Alipay’s in-store mobile payment service will be available in DFS’ Honolulu International Airport store, and its downtown T Galleria by DFS, Hawaii store in advance of the Chinese New Year. DFS Group launched Alipay in its airport stores in SFO, LAX, and JFK in 2016.  

Faster shopping and the transformation of old age are two of the trends identified by Euromonitor International on its annual report of the trends that will shape the consumer landscape this year.   The “Top 10 Global Consumer Trends for 2017” report noted that 2016 was defined by uncertainty with growth in global consumer expenditure slowing to 2.4% in real terms – the lowest rate of growth since the financial crisis.  

While the path-to-purchase often starts online, a majority of interactions with a brand's website do not end in conversion.   In fact, 92% of consumers’ initial visit to a brand's website doesn’t lead to a sale, according to “Reimaging Commerce,” a study from Episerver. The study tapped more than 1,100 consumers to learn the importance of relevant and engaging content throughout the purchase journey.  

The key to omnichannel success is visibility — both internally with business partners, and externally among customers.  

A futuristic delivery service is now up and running in two U.S. cities.   Six-wheeled robots that are a little under 2 ft. tall and travel at walking speed are delivering food in conjunction with Postmates in Washington, D.C., and DoorDash in Redwood City, Calif., according to a report by Recode.