Omnichannel

Amazon just made ordering toothpaste a little bit easier.   The retail giant teamed up with Colgate to launch the Amazon Dash Button for Colgate, which enables shoppers to stock up on the brand’s dental hygiene essentials, including toothpaste and toothbrushes, with the click of a button.  

In an era when gamers want new releases in their hands as quickly as possible, GameStop is changing the rules.   The gaming retailer calls its updated strategy a “new moment of truth.” Described as the gap between when a consumer purchases merchandise and actually receives it, this timing can truly make or break the chain’s reputation going forward — especially as digital retailing increases customer expectations.  

Banana Republic will be giving shoppers a chance to buy its Olivia Palermo designs right after they appear on the runway.   Upholding its “see now, buy now” presentation model, the apparel retailer will enable customers to purchase pieces from its Spring 2017 collection at pop-up shops at select Banana Republic stores on Feb. 9. The collection is based on the street-style of fashionista Olivia Palermo.  

Every year, 30,000 retail industry professionals descend on Manhattan for the National Retail Federation’s “Big Show.    It’s a once-a-year opportunity to take the pulse of one of our most familiar industries. Amazon conspicuously abstains from the event, but it is nonetheless the focus of many conversations, distracting some retailers from the real opportunity: innovations in customer experience. Thankfully, this year a healthy shift seems to have begun.  

Starbucks is further evolving its digital customer experience.    Staring Monday, Jan. 30, Starbucks is launching a beta test for a voice messaging service that enables guests to place and pre-pay for their food and beverage orders “on command” via the Starbucks mobile iOS app and the Amazon Alexa platform. The new “My Starbucks barista” feature is an extension of Starbucks Mobile Order & Pay service, which allows customers to order and pay for their items before arriving at their store.  

Like the principle of yoga, Lululemon Athletica knows the value of learning from a journey — in this case, its shoppers’ journeys.   In fact, this information will help the athletic apparel retailer hit its newest milestone: “touching one billion people and doubling our revenue over the next five years,” Miguel Almieda, Lululemon’s executive VP digital, said at last week’s NRF Convention and Expo in New York City.   

Starbucks posted disappointing sales growth for its first quarter, citing “a challenging environment for restaurant retailers overall.”   The coffee giant reported that its consolidated net revenues increased 7% in the quarter, ended January 1, 2017, to $5.73 billion, less than analysts had expected.  

PayPal credits partnerships for its revenue increase during the fourth quarter, as well as throughout 2016.   The digital payments company reported a 17% jump in revenue to $2.981 billion for the fourth quarter ended December 31, 2016. During this timeframe, PayPal also added 5.4 million active customer accounts; and 1.8 billion payment transactions, an increase of 23%. The company also reported $99 billion in total payment volume (TPV), up 22%.