Brooks Brothers exec to head up tech at DXL

A retail veteran is leaving Brooks Brothers to join Destination XL Group.



The men’s specialty apparel retailer has named Sahal Laher as its senior VP, chief digital and information officer, effective Monday, Jan. 30.



Laher, Brooks Brothers’ former executive VP of digital innovation and technology and global CIO, will be the principal architect and leader of DXL’s digital commerce strategies and IT/MIS operations. Laher will also be a member of the company’s executive committee.



He will report to CEO David Levin.



With more than 20 years of senior operational experience focused on digital and omnichannel strategies, Laher will be tasked with taking the company’s robust omnichannel capabilities to the next level. “It’s time to leverage our seamless shopping environment with digital expertise anchored on customer interaction, online experience, and personalization to further build DXL’s brand awareness,” said Levin.



Laher spent more than three years at Brooks Brothers, where he was responsible for aligning company’s information technology investments, resources and project execution with the chain’s strategic business objectives. Prior to Brooks Brothers, Laher was global CIO at Stride Rite Corp., where he worked closely with the retailer’s executive leadership team to deliver an IT growth strategy that integrated the global supply chain across brands and geographies.



Laher also held senior strategic consulting positions at Deloitte Consulting, Andersen Consulting and Data General Corporation.