Amazon adds new branded ‘Dash Button’

Amazon just made ordering toothpaste a little bit easier.



The retail giant teamed up with Colgate to launch the Amazon Dash Button for Colgate, which enables shoppers to stock up on the brand’s dental hygiene essentials, including toothpaste and toothbrushes, with the click of a button.



By launching Amazon’s mobile shopping app, consumers can connect the Dash Button via their home Wi-Fi network. Once connected, a single press of the Dash Button automatically places shoppers’ orders of the branded merchandise. Amazon Prime members are entitled to free shipping.



"We’re very excited for the launch of the Amazon Dash Button for Colgate,” said Bill Van de Graaf, VP and general manager, North America oral care marketing, Colgate-Palmolive. “With this seamless in-home shopping experience, we’re able to put dental care products at consumers’ fingertips.”