Sportswear retailer looks to grow with new platform

J.McLaughlin is in a growth phase. Armed with a new cloud-based retail platform, the chain can more efficiently execute its plan.



The Brooklyn, New York-based retailer is a specialty apparel chain that operates 115 stores and an e-commerce site. In November 2015, private equity investment firm Brentwood Associates acquired a majority stake in J.McLaughlin, and in July 2016, former Ralph Lauren executive Mary Ellen Coyne came aboard as CEO.



Upon joining the company, Coyne made known she planned to accelerate the company’s growth across all channels of distribution, by both increasing the current retail footprint and investing in the company’s marketing efforts online and offline.



To support this plan, the retailer knew it needed to break down operational silos and create an integrated operation. By adopting the Aptos Singular Commerce retail platform, J.McLaughlin can now connect every part of the enterprise and deliver a seamless customer experiences no matter where, when or how its customers shop.



The cloud-based platform is an end-to-end solution that replaces point solutions and integrates data across all channels, giving users one complete view of customers, inventory and orders to ensure customers never leave the store unfulfilled.



“Aptos’ proven technologies and extensive expertise with integrated plat-forms will position J.McLaughlin for its next wave of omnichannel growth, enabling us to expand into new markets while continuing to sup-port and stay relevant to our customers,” said Coyne. “Leveraging Aptos’ cloud delivery model will enable J.McLaughlin to operate in a nimble and efficient fashion while reducing complexity.”