Omnichannel

SAN FRANCISCO — Shoppers who use their Visa cards when making purchases at discount stores and grocery stores/supermarkets will no longer have to sign for them if they spend less than $50. Beginning in October, discount stores and grocery stores/supermarkets in the U.S. can accept Visa cards for transactions up to $50 without requiring a cardholder signature or PIN, or providing a customer receipt unless requested by the cardholder.

Merrimack, N.H. -- Brookstone has introduced automatic free shipping on all orders over $99 through Brookstone.com.

Orders less than $99 will automatically ship for a flat rate of $4.99.  Brookstone has also extended its customer care center hours to provide longer customer support hours and round-the-clock catalog ordering by phone.

Boston -- City Sports will open its 21st store, in Burlington, Vt., on May 6.

The eco-conscious space—built utilizing reclaimed materials from previous stores—was designed to capture the spirit of the community. The existing ceiling was kept, and all lighting fixtures were replaced with energy-efficient bulbs.

Toronto -- Sears Canada is launching a “hassle-free” return policy that includes a satisfaction guarantee with every purchase. If not completely satisfied, customers can now exchange or return almost all products within 30 days -- or 90 days if they use their Sears card.

The new policy is part of a new push by Sears to provide “exceptional” customer service. This week, Sears associates across Canada will sign a customer service pledge. 

Sleep Number, a division of Select Comfort Corp., takes shopping for mattresses and bedding accessories to a new level with its updated store design. The new prototype, which was designed by JGA, Southfield, Mich., replaces the traditional—and bland—sea of mattresses with a modern and interactive environment that elevates the customer journey and positions the product as hero. Sleep Number debuted the new design in Oakbrook Promenade, Oakbrook, Ill., and it has since been rolled out to 74 locations nationwide.

By Robert E. Walters, Theretailequation.com
 

Davenport, Iowa -- Von Maur Department Store will premier its newly redesigned lingerie department at its soon-to-be-opened location at Atlanta's Perimeter Mall. The 234,000-sq.-ft. store is set to become one of the chain’s largest stores to date.

Chicago -- Deb Shops announced it has launched a new ecommerce site, built on the Demandware Commerce platform that uses improved design and enhanced functionality to give shoppers an optimal online shopping experience.