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Von Maur to debut redesigned lingerie department


Davenport, Iowa -- Von Maur Department Store will premier its newly redesigned lingerie department at its soon-to-be-opened location at Atlanta's Perimeter Mall. The 234,000-sq.-ft. store is set to become one of the chain’s largest stores to date.

Conceived through direct customer feedback, the newly redesigned department will aim to evoke a more enhanced shopping experience and better showcase the variety of selections and price points Von Maur has to offer. The department will feature a romantic aesthetic, with such features as a custom-designed chandelier, Italian tile flooring, and easy to access display tables

According to a survey conducted by Nielsen in first quarter 2012, the vast majority (79%) of U.S. smartphone and tablet owners have used their mobile devices for shopping-related activities. Smartphones are used more often than tablets for activities on-the-go: “Locating a store” (73% versus 42% for tablets), “using a shopping list while shopping” (42% versus 16% for tablets), or “redeeming a mobile coupon” (36% versus 11% for tablet owners). However, tablet owners are much more likely to use their device for online shopping: 42% of tablet owners have “used their device to purchase an item,” compared with just 29% of smartphone owners.

One of the most popular activities among both smartphone owners and tablet owners is “researching an item before purchase” (66% for tablet owners versus 57% for smartphone owners). Comparatively, few mobile shoppers have used their devices for payments (27% of smartphone owners and 28% of tablet owners), but that number is expected to rise in the years to come as more mobile payment systems roll out nationwide and U.S. consumers get more comfortable with the idea of mobile payments.

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