Omnichannel

CHANTILLY, Va. — Small businesses are increasingly embracing mobile and social platform to improve their operational efficiency and promotion, according to the latest findings from local media consulting company BIA/Kelsey’s “Local Commerce Monitor” tracking survey.

New York – Verizon Wireless has partnered with All-Rite Construction Company to launch the flagship store of its new Viva Movil premium retail banner aimed at Latino customers. Located in Brooklyn,N.Y., the 3,000-sq.-ft. store features sleek, ultra-modern interiors, lounge-like atmosphere and immersive media displays. The intent is to provide in-store customers with an integrated omni-channel experience.

SCOTTSDALE, Ariz. — nGage Labs, Inc., a leading provider of in-store shopper engagement solutions for retailers, has appointed Peter Charness as president; Nancy Terzolani as SVP of client experience and Larry Negrich as VP of marketing. 

They will be charged with leading the company in its next phase of growth.

New York -- Rabeanco, known for quality leather accessories and fashion forward styles, opened its first American storefront, in the Westfield Santa Anita Mall, Arcadia, Calif. It is the first of three U.S. locations the company plans to open in 2013.  

Designed by Rabeanco in collaboration with interior designer Yukiharu Takematsu, the 2,000-sq.-ft. store has a modern, chic interior. A 7-ft.-high video display flashes various product and glossy ad campaign images.

The Converse flagship in San Francisco is not only the sneaker brand’s first Northern California location; it’s also its largest and most innovative location to date. The 8,200-sq.-ft. store, which features Converse’s full line-up of footwear, apparel and accessories, is big on personalization, with an interactive system for designing one-of-a-kind Converse sneakers and clothing.  

San Jose, Calif. -- Retailers are cautiously optimistic about the 2013 holiday season, with 60% forecasting revenue growth in excess of 10%, in line with industry forecasts, according to a survey by Baynote, a provider of personalized customer experience solutions.

Dallas -- The Army & Air Force Exchange Service announced a refresh of the organization’s official website, Shopmyexchange.com, in preparation for the key holiday selling season.
 
Improvements include a new homepage layout design, complete with an updated visual look and industry-standard navigation; more product categories; easy-to-find links to specialty stores and online mall vendors; improved product pages; and easier checkout.
 

ATLANTA, Ga. — Vir2o, a new social media platform by East Coast Diversified Corporation, has announced that its online, interactive e-commerce engine is open for business and powered by Amazon. 

Members of the aStore will be able to browse through a wide range of products and shop online with friends in their network in real time, thanks to ECDC's nVite technology. ECDC's proprietary nVite technology also lets Vir2o members watch movies together and share photos in real time.