Converse, San Francisco
The Converse flagship in San Francisco is not only the sneaker brand’s first Northern California location; it’s also its largest and most innovative location to date. The 8,200-sq.-ft. store, which features Converse’s full line-up of footwear, apparel and accessories, is big on personalization, with an interactive system for designing one-of-a-kind Converse sneakers and clothing.
The “Converse Customization” process allows customers to screen-print their own designs or graphics selected from the company’s catalog of various styles of footwear, apparel and accessories. Using iPads, customers can browse more than 150 Converse-curated graphics, including designs that tie back to the San Francisco community, to create their own product by adding grommets, different colored shoe laces and more.
The store design pays tribute to the building’s original structure with authentic and raw industrial elements, including original concrete and tile throughout. A black metal staircase is located in the middle of the space with an eye-catching ‘Sneaker Chandelier’ positioned above it.
The second floor — which houses women’s, kids and premium footwear collections — includes a gallery-like space for the display of work by local artists, in-store music performances and events.