Omnichannel

Chicago -- While retailers have collected years of customer data, only 9% are leveraging the information in a structured, usable way, according to HRC Advisory, a leading strategic retail advisory firm and unit of Hilco Global. The finding is part of HRC’s latest retail industry study, which found that outdated organizational structures and processes, non-integrated IT platforms and a lack of a clear roadmap are major barriers preventing customer data in enabling a retailer’s omnichannel efforts.

Redmond, Wash. – Microsoft will open its first flagship location, on Fifth Avenue in Manhattan.

In addition, Microsoft plans to open 10 new stores across the U.S. in time for the 2014 holiday season, while the flagship New York store is being built. Microsoft has not given a specific timeframe for when the flagship will open, but said it has been planning the store for five years. It will open in a spot currently occupied by luxury accessories brand Fendi, a few blocks south of an Apple store.

San Mateo, Calif. - NetSuite Inc. has released an integrated solution with ChannelAdvisor.

Bentonville, Ark. -- Wal-Mart Stores has appointed Kevin Systrom, CEO and co-founder of photo-sharing service Instagram, as a new member of the company’s board, effective Sept. 26. Systrom will also serve as a member of the retailer’s technology and e-commerce committee and its compensation, nominating and governance committee (CNGC).

Over the last decade, U.S. airport in-terminal dining and retail programs have begun a transformation. As passengers’ time spent within terminals has increased, the demand for enhanced airport in-terminal experiences has equally increased. In turn, the state and local governments that own and operate all commercial service U.S. airports have shifted their retail and dining programs from generic offerings with minimal services to programs with a wide variety of specialty retail and dining brands, innovative technology and upscale amenities to respond to the new consumer expectations.

Amazon’s new “Wish List” deal with Twitter continues the evolution of Twitter from a channel for passive promotion to a channel for interactive customer engagement. By allowing consumers to directly add items they see in tweets to their Amazon Wish Lists without leaving Twitter, the arrangement both turns Twitter into an active platform for peer-to-peer, unpaid marketing and also helps keep Twitter users on Twitter for longer periods of time by extending its functionality.

Louisville – Convenience chain Thorntons Inc. has implemented the Paytronix Loyalty Platform to support its new Refreshing Rewards customer loyalty program across 174 locations. Leveraging the Paytronix loyalty engine enabled the c-store chain to quickly test a variety of elements in a secure, market-focused pilot program and then rapidly roll out the program to all its stores.

Chengdu, China – Online apparel wholesaler Milanoo has launched a new version of its shopping app for both iPhone and Android. Based in Hong Kong, the company offers clothing and apparel to more than 180 countries worldwide, and serves customers in eight languages.

The new Milanoo app 2.0 includes push notifications of new arrivals and flash sales, order tracking, Facebook sign-in, and secure payment options including PayPal, credit card and Western Union money transfer.