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E-Plus Gruppe merges digital and physical stores
Dusseldorf, Germany - E-Plus Gruppe, a German telecommunications provider with 400 corporate stores, is using OneView Commerce Store to become one of the first European retailers merging its digital and physical stores via OneView’s mobile commerce framework. The key drivers for E-Plus Gruppe’s cross-channel initiatives are increasing store traffic through buy online/ship to store; order at the POS; and return at the POS.
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Survey: Fragmented technology hinders omnichannel experience
Chicago – One-in-two marketers report that fragmented technologies impede their ability to create a consistent experience for consumers across the Web, mobile and other channels. According to a survey of 281 marketers in 16 countries released by cross-channel technology provider Signal, 90% of marketers believe that connecting the disparate tools in their company's marketing technology stack would improve their ability to innovate, personalize consumer interactions, send timely messages, boost loyalty, evaluate campaigns, and increase return on marketing investments.