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2014: The Year of Hyperlocal Mobile Advertising
By Jeremy Geiger, Retailigence
The headline is bold, but yes, 2014 is the year of hyperlocal mobile advertising, and there are three very important trends converging today to make this happen. The first is smartphone proliferation; according to eMarketer, smartphone users worldwide will total a record-breaking two billion in 2014. Now billions of people around the world have the devices needed to make hyperlocal ads possible.
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UPS to expand residential package delivery services
UPS plans to expand UPS My Choice and the UPS Access Point network, two services that, according to the company, work seamlessly together to manage residential package deliveries.
UPS My Choice, the customizable online and mobile service where consumers choose delivery preferences, will now be available to consumers in 15 additional countries throughout North America and Europe. UPS My Choice was first introduced in the US in 2011.