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When digital goes physical
With average in-store purchases exceeding online sales by two and three times, popular online-only retailers, including Birchbox, Piperlime, Bonobos and Blank Label are continuing their expansion into physical storefronts, further accelerating the trend of online retail concepts expanding their omnichannel sales strategy to include physical locations.
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Retailer's Checklist: Are you Holiday Ready?
By Scott Fenwick, Manhattan Associates
For the average consumer, the holiday season probably seems far away. As we recover from back-to-school mayhem, holiday shopping lists are not likely to be top of mind. Very soon, however, decorations will begin creeping onto store shelves, and seasonal commercials will make their first appearances during our favorite TV shows.
