Omnichannel

Bay Shore, N.Y. -- Consumers are growing disenchanted by the physical shopping experience, with 63% admitting they prefer to shop online, according to a study by Tensator Group.    Eighty-percent of shoppers have used a store to view a product before purchasing online, the report found. And 68% admitted to using their phone to check the price of an item online before deciding whether to purchase in-store.  

New York -- Home/lifestyle brand has redesigned its HGTV.com e-commerce site. The new site includes a curated photo library, revamped show and talent profile pages for the HGTV cable network, and a collection of content channels including content from HGTV television shows.   HGTV is allowing consumers to directly interact with its TV series and stars via social media.   

 

The POS landscape is rapidly changing due to the emergence of disruptive technologies, such as self-checkout, mobile devices and pay by touch. However, the traditional hardware-based approach to POS is still alive and well, and should be for the foreseeable future.

 

With a promotional website, a Pinterest page and two stores, specialty crafts retailer Porter’s Craft & Frame is a small company supporting some big plans with a new tablet-based POS platform from Springboard Retail.

“Until recently, we used a PC-based POS system and used tablets to record information on products we bought at trade shows,” said Alex Nielsen, general manager of Porter’s, Rexburg, Idaho. “We had some laptops on carts in stores.”

Wayne, N.J. –- Babies ‘R Us is offering a "Baby's First Christmas" Twitter Party as part of a broader omnichannel holiday promotional program. Those who follow @BabiesRUs on Twitter can join on Tuesday, Nov. 11, during a chat led by @CoolMomPicks, using the hashtag #FirstHoliday.   

Santa Clara, Calif. --The Irvine Company announced that Santa Clara’s first Whole Foods Market is coming to Santa Clara Square, a unique office campus and specialty retail center being built at Great America Parkway and the 101 freeway in the heart of Silicon Valley.

Dallas -- FedEx Office is collaborating with marketing execution firm InnerWorkings Inc. to expand the range of professional print products through FedEx Office retail locations. By combining FedEx Office printing & logistics capabilities with InnerWorkings’ streamlined production platform, the retailer will be able to offer printed items such as signs and banners, flyers, posters, brochures, displays and branded merchandise.