Omnichannel

BOSTON - Payments made via near field communications (NFC)-enabled mobile handsets will account for $130 billion in worldwide consumer retail spend by 2020, according to a study by Strategy Analytics. This equates to 254 million mobile users making five payments per month at an average of just below $9 per transaction.   

Consumers are doing even more holiday shopping from their desktop computers this year, according to a new report from comScore.

The Internet analytics company reports that U.S. consumer spending from desktop computers for the first 44 days of the November-December 2014 holiday shopping season is up 15% from last year, to $42.5 billion.

By Gary Lee, InReality   As 2014 comes to a close, one thing is clear—traditional retailing is under fire.    Consumers, not brands or retailers, now hold the reigns of power. And, to survive, marketers in brick-and-mortar must take a fresh approach to physical retailing, and carve out a unique value proposition for the in-store experience, one worthy of the consumer’s precious time.  

Google could be preparing to take on Amazon.com with its own unique e-commerce solution.

According to the Wall Street Journal, Google is developing a “buy now” button that would be embedded right into results pages within the search engine. '

Google could be preparing to take on Amazon.com with its own unique e-commerce solution. According to the Wall Street Journal, Google is developing a “buy now” button that would be embedded right into results pages within the search engine.   

Montreal, Canada – Specialty childrenswear retailer Souris Mini has selected Raymark's omni-channel customer relationship management (CRM) solution to support strategic initiatives in streamlining marketing activities and improving customer communications. The retailer, with more than 30 locations on two continents, is modernizing the way it engages with customers across all channels, with the project currently underway.   

Piccing, a “social-shopping” platform, has raised $3.62 million from undisclosed investors, the company announced.

The company’s web and iOS app lets users upload or bookmark images — the latter, Pinterest-style — wherein they can add up to five hotspots tied to items found in each image, thereby helping to make those images “shoppable.”

Users browsing or searching via the platform can click on any image’s hotspots — dubbed “piccs” — to buy the product or see similar items.

RESTON, Va. - Retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season totaled $42.5 billion, up 15% versus the corresponding days last year. According to comScore.