Omnichannel

By Hemal Nagarsheth and Ramesh Siromani     Consumers view the “right” payment method, (accessing points, discounts, and special offers,) as a critical part of the purchase process – good news for branded private label cards which allow retailers to cultivate loyalty, improve operating results, and gain sustainable competitive advantage.   

Think young shoppers want to buy everything online? New research from Teen Vogue suggests otherwise.

Teen Vogue asked its millennial readers about their holiday shopping habits and findings related to all manner behaviors throw cold water on the notion that malls are dead or dying.

New York - Even in a digital age, young women still love shopping malls—especially during the holidays. According to a survey of female millennial shoppers from Teen Vogue, 65% of respondents will do the majority of their holiday shopping in stores, compared to 35% who will do most of it online. The top reasons why respondents said they would rather go to a mall than shop online during the holiday season was to see products (75%), hang out with their friends (44%), and bond with their mom (37%).  

Overstock.com is once again getting attention for the design of its mobile apps.

The company has received top honors in the Web Marketing Association's 2014 MobileWebAwards for “best iOS retail mobile application.” Overstock’s Android application received the same award last year.

Oklahoma City - Party Galaxy might be ready to start its holiday celebration a little early. The omnichannel specialty retailer recently saw a 1,520% increase in its social media-generated website traffic in just 30 days, driven by SocialCentiv, a patented Twitter marketing tool.   

E-commerce has changed the way consumers purchase products, but until very recently, the basic structure of the transaction and sale itself hadn’t evolved much: People browse for products they want, compare prices across sites, maybe submit a code for a discount coupon if they have one and make a purchase. But a recent development points to a big change on the horizon for ecommerce, and the symptom is the massive sales growth achieved by major retailers who have embraced the new model.

A sharper focus on merchandising and marketing netted positive results for Gymboree, as the company reported an increase in same store sales for the third quarter.

But the company did report a steep loss of $522.1 million, compared with a loss of $24 million for the third quarter of fiscal 2013. Same store sales increased 1%. Net sales were $316.8 million, compared with $309.8 million in the third quarter of fiscal 2013.

Washington, D.C. – The recent spate of investments in Indian e-commerce ventures appear to be based on solid expectations. According to a new report from MarketResearch.com, the e-commerce market in India will reach $51 billion by 2017, growing at a CAGR (compound annual growth rate) of 43% during 2012-2017.