Retailers loking to take retail innovation to the next level may want to look at GameStop and its new omnichannel partnership with Microsoft.
The video game retailer announced Monday at NRF’s Big Show that it will use Microsoft's Azure cloud-powered network "enhance the in-store engagement of its customers in interactive, informative, and entertaining ways."
GameStop will be one of the first retailers to use Azure to stream video game and promotional content direct to customer and store associate mobile devices.