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Mitchells Family of Stores implements M World and virtual closets


New York -- Family-owned luxury apparel retailer Mitchells Family of Stores has partnered with ThoughtWorks Retail to reenergize the luxury shopping experience through its e-commerce and brick-and-mortar channels. The newly launched, customized responsive-design website, developed by ThoughtWorks, allows the Mitchells loyal customer base to access personal shopping profiles via M World, a platform where customers can see their own virtual closets of wardrobe purchases made both in the physical store or on the e-commerce site. Mitchells clients can also view the status of alterations requested in-store via their M World profiles, as well as communicate directly with their individual style advisors regarding new arrivals, wardrobe recommendations or even last-minute “fashion emergencies.”

Mitchells began its omnichannel journey in spring 2014 with the launch of its internal clienteling solution, also developed by ThoughtWorks Retail. “Bringing together Mitchells’ on and offline channels for a seamless digital integration will support the dedication of our executives and style advisors for one-on-one, personal attention to the fashion and lifestyle needs of our clients,” said Andrew Mitchell-Namdar, a third generation in the family business and VP of marketing and creative services at Mitchells.

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