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Gap Inc. sours on Piperlime e-commerce project
At a time when omnichannel retailing is more important than ever for retailers, Gap Inc. is shutting down one of its digital brands.
Gap Inc. said it is dropping its Piperlime channel so the apparel maker and retailer can focus on fixing the problems plaguing the Gap and Banana Republic brands.
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Office Depot reveals digital content upgrade
A desire to accelerate the execution of online marketing campaigns and provide “experiential commerce” prompted Office Depot to use a solution developed by Web content management company CoreMedia.
Late last year and within a short period of time, CoreMedia’s LiveContext was integrated with the Office Depot product catalog, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content, according to a press release from the companies.

