Omnichannel

For many supermarkets, having an effective grocery shopping app is a key component of their omnichannel toolkit. But how to design it?

Retailers could learn from Favado 2.0, a redesigned version of the grocery community savings app by savings.com. The sale and coupon data in Favado 2.0 is aggregated by grocery savings experts throughout the country and presented in a new visual format.

Los Angeles - Savings.com has launched Favado 2.0, a redesigned version of the grocery community savings app. The sale and coupon data in Favado 2.0 is aggregated by grocery saving experts throughout the country and presented in a new visual format.

New York -- E-commerce giant Amazon.com is upping the ante on its free shipping policy.

The Seattle company announced that all Amazon seller-fulfilled items are now eligible to contribute to Amazon’s minimum order of $35 to qualify for free shipping. So now customers can get free shipping whether the items are fulfilled by Amazon or from the millions of small and local businesses selling on Amazon.

Buy online, pick up in store capabilities are being rolled out to all of Kohl’s nearly 1,200 stores this spring after a successful 100 store pilot program during the holidays.

And that just the beginning of the digital initiative the company has planned.

The addition of pick up in store to Kohl’s omnichannel offering puts the retailer on equal footing with others in the industry who have recognized in store pick up has quickly become a basic expectation shoppers have of retailers who operate physical stores.

Now that gasoline is cheaper, the fuel-savings component of retailer loyalty programs isn’t such a powerful draw. So retailers such as Kroger are employing new tactics to keep customers interested.

By Kris Bjorson, JLL

At a time when omnichannel retailing is more important than ever for retailers, Gap Inc. is shutting down one of its digital brands.

Gap Inc. said it is dropping its Piperlime channel so the apparel maker and retailer can focus on fixing the problems plaguing the Gap and Banana Republic brands.

A desire to accelerate the execution of online marketing campaigns and provide “experiential commerce” prompted Office Depot to use a solution developed by Web content management company CoreMedia.

Late last year and within a short period of time, CoreMedia’s LiveContext was integrated with the Office Depot product catalog, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content, according to a press release from the companies.