Omnichannel

It may be hard to believe (considering its financial troubles), but Sears was the most popular U.S. department store on Facebook during the 2014 holiday shopping season, according to a new study. 

The data also show that Walmart.com was the most popular mass merchant store site.

New York -- Amazon reported higher-than-expected profit for its fourth quarter, fueled by growth of its Prime memberships and holiday shoppers, even as its sales came in below forecasts. It’s a reverse for the e-commerce giant, which has typically sacrificed profits for rapidly-growing sales.

For the fourth quarter, net income totaled $214 million, down from $239 million in the year-ago period, but better than analysts had expected. Sales rose 15% to $29.3 billion, lower than the expected $29.7 billion.

Menomonee Falls, Wis. – Kohl’s Department Stores will be the exclusive department store retail partner for The Color Run, a national paint race event series. Select Kohl’s stores will serve as the packet pick-up location in more than 100 cities across the county.

Kohl’s will have a social presence at each race and will encourage participants to take and share celebratory photos with their friends and family across social accounts using #MakeYourMove.

Seven weeks into her new role as chief operating officer of Walmart’s U.S. stores division Judith McKenna shared insights into her priorities for the retailer’s domestic business with a gathering of more than 400 suppliers Friday morning.

Hangzhou, China – Although Alibaba Holding Group Inc. reported a healthy sales increase for the third quarter of fiscal 2015, it became a victim of its own expectations as it still missed on revenue projections and also reported declining profits. Net income totaled $964 million, a 28% drop from $1.36 billion in the same quarter a year earlier.

Dayton, Ohio – Personalization has become something of a “family value” for marketers. According to the Teradata 2015 Global Data-Driven Marketing Survey, 90 % of marketers say making marketing individualized is a priority.  

They want to move beyond segmentation to true one-to-one personalization in a real-time context. Faster, more accurate decisions are key benefits of using data for nearly two-thirds of respondents.

Other findings include:

CSA Editor Marianne Wilson interviews Junction Solutions' Industry Principal, Retail, Brion Reusche, at NRF's Big Show 2015.

Amazon’s Prime membership seemed to be the golden ticket to stronger sales for the e-commerce giant in the fourth quarter.