The Wet Seal looks to 3 Tier Logic for social shopping

Foothill Ranch, Calif. – The Wet Seal Inc. wants customers to have a social online shopping experience. Wet Seal will utilize 3 Tier Logic's Platform3 consumer-to-consumer content marketing and data mining platform to increase the quantity and duration of website visits and the conversion of those visits to generate more e-commerce transactions.



As part of the program, 3 Tier Logic will develop technologies that enable consumers to create online style boards and outfits of their favorite Wet Seal merchandise and share the content with their friends on their personal social media channels via mobile and desktop platforms. Consumers and their social channel friends will be able to instantly purchase items contained in the outfits, as well as like, share, and 'love' their favorite style boards and outfits.



As consumers share their style boards and outfits, they will receive points that can be redeemed for rewards such as Wet Seal gift cards, online discount codes, and other audience-relevant rewards. 3 Tier Logic will integrate its proprietary Platform3 technology that will allow Wet Seal to gather in-depth data about the content sharing and purchase behaviors of individual consumers who opt-in to the program. This process will also enable Wet Seal to communicate directly with consumers on a one-to-one basis and further motivate and incentivize them to purchase and share content more frequently.



Platform3 will seamlessly integrate with Wet Seal's existing digital marketing platforms, including its website. In addition, the solution’s robust data mining module will aggregate data to enhance target consumer messaging.



"E-commerce will play an increasingly important role in the future of Wet Seal," said Jon Kubo, executive VP and chief digital officer at The Wet Seal. "This user experience we are creating with 3 Tier Logic combines the biggest trends which are driving e-commerce today; visual user generated content, brand created social communities, rewards for engagement, and the use of Big Data for personalization."



The program is scheduled for activation in the spring of 2015.