Bond Brand Loyalty launches CPG mobile loyalty app

New York – Loyalty brand agency Bond Brand Loyalty, a Maritz company, has launched SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands. With SynapzeSHOP, brands can offer consumers a personalized, branded mobile loyalty and rewards experience.



SynapzeSHOP integrates a complete set of loyalty features with in-the-moment, location-based offers and messaging. Through this customizable, branded app, consumers can shop, scan receipts and earn valuable rewards such as points, cash, gift cards and other forms of recognition for purchase and non-purchase activities.



The solution was developed to deliver benefits including collecting data, building loyalty.



SynapzeSHOP was developed to deliver a number of benefits to CPG brands, including collecting data, building loyalty and category leadership. Back-end receipt scanning, processing and purchase validation technology is handled by Snipp Interactive, a provider of marketing promotion solutions.



SynapzeSHOP is built on Bond's powerful Synapze Loyalty Platform, which means CPG companies can build one-off brand-specific promotions, or complete and scalable full-featured master brand loyalty programs where multiple brands can participate, cross promote, engage and reward loyal consumers.



"With mobile usage and adoption at record levels, the game has changed when it comes to building share of basket and brand loyalty," said Bob Macdonald, president and CEO of Bond Brand Loyalty. "In the highly competitive CPG marketplace, this solution opens up new growth opportunities for brands that need to differentiate, more tightly connect with empowered consumers and quickly embrace digital transformation."