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Tech Guest Viewpoint: Click and Collect: Are U.S. Retailers Ready?
By Gary Whittemore, Experian FootFall
The quest to offer greater levels of customer convenience has seen a growing number of U.S. retailers experiment with flexible fulfilment methods, including click and collect, which offers shoppers the opportunity to pick up online orders from a store.
Although click and collect has already taken European markets by storm, adoption in the U.S. has been somewhat slower. However, U.S. organizations are now beginning to see consumer appetite rise.
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What retailers need to know about the omnichannel revolution
Merchandising and marketing concepts such as shoppable videos, digitized stores and social campaigns on Instagram and Twitter were alien ideas to retailers just a few years ago. Not anymore, according to Tom Ebling, CEO of cloud-based e-commerce solutions provider Demandware, who has a unique perspective on what it means to be a “connected brand.”

