Do It Best relaunches ecommerce site

Fort Wayne, Ind. - Do it Best Corp., a hardware, lumber and building materials cooperative with 3,800 member-owned locations worldwide, has re-launched its ecommerce site on the WebLinc platform.



In addition, the company is unveiling a phased approach to re-launching individual member sites which will enable them to maintain their distinct, customer-facing identities while being integrated and powered by the same sophisticated commerce platform.

The new company site was built using responsive Web design to optimize the user experience for shoppers on smartphones, tablets and desktop computers. Within the first six months of launching the new website, Do it Best Corp. recorded a 7% increase in conversion rates. The company also saw a 34% improvement in page load time, a 3% increase in average time on the site, and a 5% decrease in bounce rate.

In mid-2015, Do it Best Corp. and WebLinc will enable members to re-launch their e-commerce sites on custom templates that leverage responsive Web design. This approach will also ensure that each individual business can retain its unique brand, logos, color scheme, and more, while maintaining the advanced technology functionality and benefits offered on the company’s website.

The new design will also provide members a single sign-on dashboard to access valuable business intelligence and analytics around best-selling products, order volume, profit, and site visit details – both nationally and within their individual online and offline stores. Members will also have access to email marketing and customer personalization capabilities through the dashboard.

“We are the only full-line, full-service, member-owned distributor in the independent home improvement industry, and we are committed to supporting our members with the best tools available to serve their customers,” said Brandon Wolf, ‎e-commerce manager at Do it Best Corp. “Part of this commitment means ensuring that our members have access to web and mobile commerce capabilities that are ahead of the industry standard. WebLinc’s approach to commerce is proven and enables us to leverage new agile technologies that fit our overall business and the goals of our members.”