Jet adds new e-commerce enablement partner

Membership-based online retailer Jet is partnering with QVC parent company Liberty Interactive’s marketing and virtual inventory solutions provider CommerceHub to help retailers and brand capitalize on the soon-to-launch Jet e-commerce platform.

CommerceHub and Jet said the new arrangement would retailers and brands to quickly launch on the Jet platform, grow sales and acquire new customers. In anticipation of Jet’s launch in late Spring, CommerceHub said it is aggressively investing in technology and that it had been named one of Jet’s preferred partners. CommerceHub acquired Seattle-based Mercent earlier this year to connect brands and retailers with the largest online marketplaces and digital advertising channels.

In addition to enabling rapid assortment expansion for retailers, CommerceHub contends its unified platform quickly integrates brands, retailers, marketplaces and carriers to provide a seamless omnichannel experience. CommerceHub said it provides full-scale partner integration as well as visibility over the entire fulfillment process which ensures clients on-time customer delivery and satisfaction through integrated drop-ship suppliers, third-party sellers and stores.

Meanwhile, Jet bills itself as a retailer-friendly marketplace that provides its online merchants with pricing tools that allow them to set different rules based on business goals and profit targets as well as the unique ability to market directly to consumers. The company has drawn tremendous interest and more than $200 million in funding.

"We are extremely pleased to partner with CommerceHub," said Jet's CEO Marc Lore. "They have a proven technology platform and an outstanding reputation for providing critical channel integration to the leading brands and retailers. We are confident this partnership will enable more retail partners to grow and to profit."

Jet members pay a $50 annual fee to join the platform and are rewarded for shopping in ways that reduce costs for retailers and enjoy savings across a large selection of products in nearly all categories, including electronics, home goods, consumer packaged goods, large appliances and more. Jet uses variables such as the consumer's location, order value, and delivery speed to match the consumer with the optimal retailer at the best value for both the retailer and the Jet member.

In addition, shoppers who use Jet receive savings when using a less costly payment method such as a debit card and can also earn additional savings by waiving the right to return items.

"Jet is poised to disrupt the retail industry and provides a compelling channel for retailers and brands looking to grow and acquire new customers,” said CommerceHub Founder and CEO Frank Poore. “Adding support for Jet further establishes CommerceHub as the leading platform for retailers and brands seeking to grow revenue through important marketplace and advertising channels."