Omnichannel

Office Depot's focus on "innovation retailing" is getting a major boost with the retailer's launch of an app for the Apple Watch.

The company says the app will feature voice-activated search for products, an ink and toner finder, and an Office Depot and OfficeMax retail store locator.

Irvine, Calif.  -- Boot Barn Holdings announced it has entered into a definitive agreement to acquire Sheplers, a 116-year old western lifestyle company with 25 stores across the United States. The purchase price was put at $147 million in cash.

By rebranding the Sheplers stores to the Boot Barn banner, consistent with the strategies of its prior two acquisitions, Boot Barn will enhance its store footprint by adding eight new retail markets and build its position in Texas and Colorado.

Miami -- Online menswear retailer Combatant Gentlemen has launched a video chat solution on their website that allows customers to shop alongside a personal stylist.  

Using a real-time communication tool from video-chat based startup LiveNinja, online Combatant Gentlemen shoppers can chat with a knowledgeable stylist for advice and style recommendations directly on Combatgent.com.

Men's Wearhouse is turning to a veteran of Google and Bebe Stores to be its new chief digital officer in charge of all digital and omnichannel initiatives.

Ben Baum will become EVP and CDO and report to Doug Ewert, CEO. Baum will lead all digital and omni-channel commerce and initiatives across digital, mobile and emerging platforms within the Men's Wearhouse organization including all individual brands and businesses via integrated omnichannel solutions.

Duluth, Georgia -- NCR announced that California-based apparel retailer M. Fredric is enhancing its retail point-of-sale (POS) and inventory management systems with NCR Counterpoint.

The solution provides M. Fredric with a single retail management software platform to closely track purchases and inventory levels in real-time across its nine brick-and-mortar locations and e-commerce store. By providing real-time sales data, NCR Counterpoint will enable M. Fredric to benefit from increased visibility for stock purchasing decisions.

An online retailer that offers upscale men’s suits at ultra-low prices is launching a new service that aims to radically change online shopping.

Combatant Gentleman, a fast-growing startup that Inc. magazine has dubbed “the next Warby Parker,” has added a video chat solution to its website that allows clients to shop alongside a personal stylist. LiveNinja, a video-chat based startup, built a communication platform that allows for the retailer to establish more authentic relationships with customers online.

Dodgeville, Wis. -- Lands' End has launched a new microsite on its website that will allow customers to shop stylized product from key assortments of men, women, and kids. Zanna Roberts Rassi, senior fashion editor for Marie Claire and longtime fashion stylist, has been named as the first guest editor to curate five summer collections of her Lands' End favorites.

Cincinnati -- George Zimmer, the founder and former head of Men’s Wearhouse, is back with a new business, called ZTailors, that will enable customers to order on-demand tailors to provide alterations. Using the service’s website or app, customers can schedule a tailor to come to their home or office to take the necessary measurements, with the altered items returned in several days.  

“It’s Uber for tailors,” Zimmer told the New York Times.