Omnichannel

While technology and innovation flourish on the consumer side of fashion, inside retail headquarters, merchants and planners still rely on reports and tools that have barely evolved from the three-ring binders and green screens of the 1970s. Merchants and planners, many of whom grew up as digital natives, navigate an awkward time warp: They commute from the consumer world to offices that stifle their skills in interpreting and acting on visual, interactive data and tools.

The nationwide expansion of the Facebook Place Tips in-store mobile promotion service, complete with free proprietary Bluetooth Low Energy (BLE) beacons, was interesting news.  Here are three implications of Facebook’s latest effort to serve as a commercial platform:

As retailers race to make their gift registry services more interactive, Belk is launching a new wedding registry app.

In addition to in-store kiosks, registrants can now set up a registry, manage their registry and scan items using their smartphones.

The app features tips on what to register for and a registry checklist to make sure no items are missed. Any time a registrant is in the store and sees a new item they would like to add, they can scan from their smart phone to immediately add the item to their registry.

Franklin, Tenn. — Retailers are interested in mobile POS (mPOS) technology, but a number of challenges exist to its widespread adoption. According to a new study from IHL Group, “mPOS: Houston, Do We Have A Problem,” 78% of retailers planning to make a new mobile POS decision by mid-2016.

In addition, 66% of enterprise retailers say they want their existing POS software vendor to provide their mPOS solution. However, it takes chain retailers an average of 9.7 months to deploy a mobile POS solution. 

Shifting landscapes can make it difficult to focus on the exciting opportunities that result from major market changes. The constant evolution of the digital space fueled by rapidly advancing technology and elusive consumer preferences may leave retailers feeling weary about digital promotions. Frustration over this seemingly unending race causes many to long for the days and simplicity of traditional print promotions.

New York — Apple has opened its sixth store in Manhattan, on the Upper East Side in a Beaux Arts building that was originally the home of the U.S. Mortgage & Trust bank in the 1920s. The site, on Madison Avenue, most recently housed a luxury retailer.

Dallas — Neiman Marcus Group posted a profit of $19.8 million for the third quarter, compared with a year-earlier loss of $8 million. (The quarter included a $16 million charge for amortization of intangible assets, compared with a $36 million charge a year earlier.)

Revenue for the period ended May 2 grew to $1.22 billion from $1.16 billion in the year-ago period, boosted by Neiman’s acqusition of luxury online retailer MyTheresa in fall 2014.

Ottawa, Canada – The Shopify e-commerce platform is expanding a beta test of the Facebook “buy” button with select U.S. retailers, by invite only. Facebook began piloting the buy button, which lets desktop or mobile consumers click the “buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook, in July 2014.