Omnichannel

Armonk, N.Y. — Retailers looking ahead to meeting the needs of holiday shoppers should be aware of the continuing growth of mobile’s importance as a consumer channel. According to IBM’s Eighth Annual Online Retail Holiday Readiness Report, mobile accounted for 23% of sales and 45% of traffic in November and December 2014, respectively.

Philadelphia — Except for a momentary spike during the 2014 holiday season, conversion and add-to-cart rates have been dropping steadily year-over-year. However, according to the global Ecommerce Quarterly report from Monetate, personalized, relevant product recommendations help brands avoid this issue.

Seattle — Amazon.com is reportedly expanding the assortment of items eligible for free two-day shipping for members of its Prime paid subscription. According to the Wall Street Journal, Amazon is now listing items shipped directly from third-party seller warehouses for free Prime two-day shipping, without any publicity.

Always on the hunt for quicker and less costly deliveries, Amazon is considering paying ordinary people (as opposed to shippers such as FedEx or UPS) to deliver packages as part of a crowdsourced delivery program, according to The Wall Street Journal. They would drop off the packages to customers on the way to their own destinations.

The service is referred to internally as "On My Way," the report said, and no other details are available. The report also noted that the plan may not move forward. 

Efforts to transform the customer experience and optimize e-commerce capabilities at Toys”R”Us are getting a boost in Europe with a new distribution center.

The retailer says it has completed a new distribution center in Saint-Fargeau-Ponthierry, France, to support the company's rapidly expanding e-commerce business throughout the country and in select sections of Europe.

Los Angeles - Marketing services company Connexity Inc. has acquired the PriceGrabber retail lead generation platform and network. The company will provide shopping leads that result in more than $2 billion in annual sales for retailers and brands.

PriceGrabber's shopping-focused publisher network offers more than 2,000 retailers marketing access to tens of millions of shoppers each month from online shopping destinations such as Yahoo!, Ask.com and PriceGrabber.com. Retailers will manage a single lead channel.

Ann Arbor, Mich. — Some people love pizza so much they get emotional about it. Now Domino’s Pizza is letting them express those emotions by placing preset delivery orders via pizza text emoji.

Customers who opt into Domino’s new mobile text ordering service and add their mobile number to their online “pizza profile” can also reorder their established Easy Order by texting the phrase “Easy Order.”

As retailers race to make their gift registry services more interactive, Belk is launching a new wedding registry app.

In addition to in-store kiosks, registrants can now set up a registry, manage their registry and scan items using their smartphones.

The app features tips on what to register for and a registry checklist to make sure no items are missed. Any time a registrant is in the store and sees a new item they would like to add, they can scan from their smart phone to immediately add the item to their registry.