Omnichannel

Sephora is enhancing its omnichannel appeal by taking a page out of Birchbox’s playbook.

New York -- Target Corp. is going interactive on the pages of Vogue’s September issue.

The discounter will run an advertising campaign in Vogue that utilizes Shazam’s new visual-recognition technology and makes print ads shoppable through a consumer’s smartphone, the New York Times reported.

Some 100 Target products appear in the company’s Vogue ads, with roughly 30 available to buy using “shop now” buttons on the Shazam-enabled online site, according to the report.

New York — Sephora is enhancing its omnichannel appeal by taking a page out of Birchbox’s playbook.

The beauty giant will test a beauty subscription service, called Play! By Sephora, in Boston, Cincinnati, and Columbus, Ohio,  in September, reports Women’s Wear Daily, with additional markets to be added in 2016.

Petco is making several changes to its leadership team as the retailer focuses on key omnichannel initiatives.

The pet specialty retailer announced that CEO Jim Myers will also be taking on the role of chairman, Brad Weston has been named president, Steve Lossing has been named senior vice president of operations, and Rebecca Frechette has been named senior vice president in charge of merchandising.

Seattle – Shoppers at select Nordstrom Inc. stores are seeing a new pop-up shop. Specialty eyewear retailer Warby Parker is operating pop-up shops at six Nordstrom locations around the country until Sept. 6, and also offering an e-commerce page on the Nordstrom site.

As part of the Pop-In@Nordstrom series of themed pop-up shops, Warby-Parker will offer Nordstrom customers a curated selection of frames, as well as four exclusive pairs of sunglasses and an assortment of literary-themed specialty items such as colored pencils and watercolor markers.

The CEO of Overstock.com says the company is poised to take advantage of growth opportunities from "crypto-initiatives" and other means as the retailer posted an increase in revenue in the second quarter.

CEO Patrick Byrne said the company's launch of what it calls a "digital corporate bond", or a cryptocurrency-based security, based on bitcoin will fuel expansion and growth for the company.

Morrisville, N.C. — While specialty jewelry retailer Charles & Colvard Inc. saw sales decline and many expenses rise in the second quarter of fiscal 2015, a sharp decrease in income tax expense allowed the retailer to reduce net loss to $4.05 million from $6.19 million in the prior-year period.

Net sales declined 5% to $7.48 million from $7.84 million.

Consumers don’t see “channels.” They are time-starved and information-rich, and use technology that they carry around in their pockets and purses to find the best solutions to their lifestyle needs.

The practice in retail of creating different brand experiences in different channels has gone beyond being an inconvenience to shoppers. It is the central challenge that retailers are grappling with today.