Skip to main content

Want clothes? Alibaba has a bunch


Hangzhou, China – The apparel selection on Alibaba Group’s third-party marketplace is getting a lot bigger. Tmall has formed strategic partnerships with more than 160 brands from 110 global apparel chains. will work with apparel brands in areas of new product launches, online-to-offline initiatives, data-driven operations, digital marketing campaigns and other services to enhance consumer shopping experiences.

New strategic partners include Inditex Group members Zara, Massimo Dutti, Pull&Bear, Bershka, Stradivarius, OYSHO, Decathlon and Timberland. Exclusive partners include Zara, Massimo Dutti, Decathlon, Timberland, Pull&Bear, Bershka and Stradivarius.

Partnering brands will be able to launch digital campaigns using Alibaba’s online marketing unit Alimama. In addition, Alibaba’s logistics arm Cainiao will offer supply chain and logistics management. Alibaba will also work on sales promotion initiatives across its consumer-to-consumer marketplace Taobao and group shopping platform Juhuasuan, as well as Tmall.

“We believe we can best serve Chinese consumers by empowering merchants and brands in the Alibaba ecosystem,” said Daniel Zhang, CEO of Alibaba Group. “We want to enable brands to better connect with consumers with the help of our database of consumer insights and robust data analytics capabilities.”

This ad will auto-close in 10 seconds