Omnichannel

Scottsdale, Ariz. – Shoppers keep getting smarter about using their mobile devices.

According to a new study from OneStop Marketing, 83% of mobile users now engage in shopping activities on their phone immediately before, during or after a trip to the store.

In addition, 45% of online traffic during the 2014 holiday season came from mobile but only 20% of sales came from mobile devices, indicating a substantial opportunity to increase mobile conversion rates.

Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

New York -- A Swedish-based payments company that allows mobile shoppers to pay for a purchase after has been delivered has entered the increasingly competitive U.S. payments market.

On Tuesday, Stockholm-based Klarna announced its official U.S. launch, with Overstock.com as its first major retail partner.

Shoppers at Lowe’s stores in Canada will soon be able to turn their purchases into miles toward air travel.

New York -- Teen fave Nasty Gal is deploying cutting-edge LED technology to show off its on-trend fashions.

The online retailer has opened two brick-and-mortar stores (one in Los Angeles and the other in Santa Monica), and both feature LEDs by Solais Lighting, a division of PowerSecure Lighting and part of PowerSecure International.

Dallas – 7-Eleven Inc. bases its value proposition on being a convenient way of purchasing food and CPG staples. But for consumers who are too time-strapped to even make a quick visit to their nearest 7-Eleven store, the retailer is offering a new omnichannel delivery service.

7-Eleven and omnichannel delivery provider DoorDash are partnering to provide on-demand delivery from participating 7-Eleven stores in New York, Los Angeles and Chicago, with delivery service following in Washington, D.C. and Boston in the coming months.

Washington, D.C. -- Retailers will reveal their 2015 holiday strategies in the weeks ahead and as they do so the National Retail Federation is offering a powerful new resource filled with industry best practices to benchmark against for this year and beyond.

The newly released report, called the 2015 Holiday Planning Playbook, was compiled by top retailers over the course of the past year who served on various NRF councils focused on retail industry disciplines.

In the latest example of clicks to bricks, online upscale discounter Gilt.com has launched a new service at its New York office that sounds a lot like what retailers call a “store.”