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Target unveils major store initiative to enhance shopper experience
Target Corp. is launching a major and wide-ranging initiative to improve its in-store shopper experience.
The initiative, called LA25, will be rolled out in 25 Target stores in Los Angeles. It involves everything from more helpful store signage and more modern fixtures to the exploration of RFID technology to help store associates track down missing products. The first wave of stores will be updated in the coming weeks, with a second batch getting a makeover in spring 2016.
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Amazon primes southern California for fast delivery
Amazon.com is priming consumers in southern California for fast delivery.
Amazon’s Prime Now one-hour delivery service, has expanded to Los Angeles and Orange County, including areas such as Santa Monica, Redondo Beach, Silver Lake and Irvine.
To support this expansion of Prime Now, Amazon has established four Prime Now hubs in southern California to serve its Prime members with superfast delivery on tens of thousands of items including paper towels, chilled and frozen items like milk and ice cream, and televisions and Kindle devices.

