Omnichannel

New York – Lane Bryant is promoting equality for women who wear larger sizes with a new omnichannel campaign.

The specialty fashion retailer’s #PlusIsEqual campaign is using channels including social, TV, print and video to urge better treatment of women sizes 14-24 in the media and by retailers.

Nike has opened a soaring, one-of-kind flagship to spotlight some of its most innovative merchandise.

The three-level 31,000-sq.-ft. store, at The Grove in Los Angeles, is one of the largest in the company’s portfolio. It features a number of elements designed to celebrate the City of Angles and to serve athletes, starting with a huge “We are LA” mural that spans all three floors and is made up of thousands of icons reflecting Nike’s heritage, local sports teams and California-centric imagery.

Today’s customers are firmly in charge of the buying process. The Internet allows them to research products and prices at the click of a button, and in most cases, they are better informed about what’s available in the marketplace than the associates in brick-and-mortar stores. And, the retail environment is more crowded – and less personalized – than ever before.

Chicago – More than half of retailers struggle to perform a crucial marketing task. According to a new study of nearly 200 retailers from Yes Lifecycle Marketing and Retail TouchPoints, 52% of retailers have difficulty identifying and engaging their best customers.

“Now Trending” is an exclusive online series to chainstoreage.com, featuring trending topics that impact the retail real estate landscape.

At a time when the growing influence of millennials and the ongoing development, redevelopment and revitalization of urban communities continue to shape the commercial development landscape, the changes taking place in the hotel and multi-family sectors reflect many of those same demographic and development trends.

This year’s annual fall Apple event did not offer retailers anything quite as dramatic as last year’s introduction of Apple Pay and Apple Watch. However, there were still a few announcements with potential impact on the omnichannel landscape.

TV, or Not TV

More and more consumers are browsing, creating baskets and making purchases from their smartphones, according to the latest Demandware Shopping Index.

Globally, phones accounted for 94% of the year over year increase in e-commerce traffic, 74% of the increase in basket creation and 47% of the order growth.