Omnichannel

Online shoppers looking for a sofa in that perfect shade of leather will enjoy new technology being rolled out by Wayfair.

The leading furniture e-commerce retailer announced that, in partnership with tech solutions provider roOomy, high-resolution image renderings based on 3D product models will be available on DwellStudio and Birch Lane. Now, customers shopping on these sites will be able to experiment with multiple textures and fabrics, and see 360-degree views to find the perfect pieces of furniture for their home.

Virtually all U.S. consumers will do at least some holiday shopping online this year.

According to the new Consumer Pulse survey from Rubicon Project, more than one-third of shoppers anticipate conducting the majority of their shopping online.

Consumers who conduct most of their holiday shopping online plan to spend 20% more than consumers who plan to do the majority of their shopping in-store. Amazon.com is the top holiday shopping destination, followed by Walmart and Target.  

Bentonville, Ark. – On the same day Target launched a pilot of the Instacart online grocery delivery service, Wal-Mart Stores Inc. announced it will expand its existing grocery pickup service.

Target is entering the grocery delivery fray by offering its customers same-day delivery of groceries and other items through Instacart as a way to challenge Amazon and other retailers.

Target announced Tuesday it would begin testing an on-demand grocery delivery service via Instacart that initially will only be available in parts of Minneapolis, where Target is headquartered. But the retailer noted in a release on its blog A Bullseye View that the two companies are already exploring plans to expand the service into additional areas and markets in the future.

Mobile marketing platform provider OtherLevels has some advice for retailers looking to looking boost usage rates of their consumer apps.

According to the company’s “2015 Mobile Retail Messaging Study,” regular mobile messaging can increase consumer usage of retail apps.

SAP is setting some big goals for a suite of future integrated digital enterprise technologies. The enterprise technology firm wants to transform the relationships companies have with their customers.

Macy’s Inc. is getting in touch with a new omnichannel payment option.

Today’s customers are firmly in charge of the buying process. The Internet allows them to research products and prices at the click of a button, and in most cases, they are better informed about what’s available in the marketplace than the associates in brick-and-mortar stores. And, the retail environment is more crowded – and less personalized – than ever before.