Omnichannel

Millennials shop differently than their parents, but when it comes to the end result, they are looking for the same thing: a great deal.

According to the Blackhawk Engagement Solutions’ “Millennials Disrupt Shopping” report, based on two separate surveys of 500 millennial consumers each, smartphones are a dominant method of connection to the web for millennials, with 89% using them to connect to the Internet. This compares to 75% using laptops, 45% using tablets and 37% using desktop computers.

One retailer was clearly in a league of its own when it came to social media dominance of Cyber Monday.

The details of how millennials shop may differ from their elders, but the ultimate goal is the same.

Judging by its recent executive appointments, online beauty subscription retailer Birchbox is getting more and more serious about expanding in the physical space.

The company has named Benjamin Fay as VP of retail development and customer experience, with responsibility for translating the Birchbox brand experience into store design and overseeing execution of the retailer’ s off-line growth.

Cyber Monday 2015 will be a day for the retail record books, at least until next holiday season.

Shoppers are purchasing more on mobile than ever before — and they are also making larger purchases.

That’s according to a new report from Yesmail, the email service provider within Yes Lifecycle Marketing, which found that overall revenue coming from mobile devices is up 9.9% year-over-year, according to Yesmail.

The stereotype of younger consumers spending all their time glued to smartphones may have some validity, at least when it comes to shopping.

New custom Interactive Interactive Advertising Bureau (IAB) analysis of Prosper Insight data shows that adults ages 18-34 are more likely to favor smartphones for retail activities than any other age group.