Omnichannel

Online spending this holiday season is shaping up to be downright joyful for retailers.

According to comScore, total online retail spending for the November–December period will reach $70.1 billion, representing a 14% gain from $61.3 billion a year earlier. Total desktop spending is expected to reach $58.3 billion, up 9% from $53.3 million.

Retailers looking to maximize online revenues should utilize one specific digital promotional solution to create a sense of pleasure.

Retailers looking to maximize online revenues should utilize one specific digital promotional solution to create a sense of pleasure.

The CEO of Burlington Stores Inc. says the off-price retailer is poised for more growth after reporting an increase in earnings and same store sales for the third quarter.

Leading footwear retailer DSW Inc. made significant omnichannel upgrades during the third quarter but warm weather kept shoppers from buying shoes in stores or online.

Sales declined 0.6% to $666 million and same store sales declined 3.9% compared to a 2.6% comp increase during the same period the prior year. Profits declined 20.7% to $39.3 million and earnings per share declined 20% to 44 cents, in line with the company’s guidance range of 41 cents to 44 cents.

Kmart is adding new features to its app aimed at holiday shoppers, including real-time, opt-in push notifications of exclusive online Bluelight Specials.

Mobile is the connective tissue in the omnichannel body. Flexible and strong, it adapts to its environment and holds the pieces together. It brings sensors, gestures, and other features to the retail experience that are simply not available on desktop. It is changing everything about the industry, and the shocking reality is that we have only just begun to discover its potential.

Many retailers have failed to keep pace with demands of modern shoppers. Even as they begin to incorporate mobile into their strategy, they fumble and follow outdated habits and inaccurate assumptions.

Retailers who develop their e-commerce environments for mobile phone users appear to be on the right track.

According to the new Q3 Shopping Index from e-commerce platform provider Demandware Inc., tablets now account for only 11% of digital commerce traffic, down 22% from its peak of near 15% in the first quarter of 2014.
Meanwhile, mobile phones account for 41% of digital commerce traffic. Desktops still lead with 48% of traffic, but the only platform showing traffic growth is mobile phone.